How a Promotional Wall Calendar Will Boost the Growth of your Business
Every business person knows that keeping a customer satisfied and tied to their company can be a challenge. A great way to show gratitude for their loyalty and help your business grow is to give a wall calendar to your consumers as a gift. Since many large corporations have a $50 and under price for any gifts that employees receive, a wall calendar fits the bill just perfectly.
Advantages of Using a Wall Calendar
A wall calendar is a great visual means to project your company’s image. Because they are conspicuous, they can serve to remind its users about some important events, appointments, or dates that shouldn’t be missed.
Typically, the images are related to one another (themed), such as different kinds of animals; pictures of nature, such as mountains and lakes, trees, flowers, people; or famous events and holidays around the globe.
Size of a Wall Calendar
It may be as small as 6 inches by 6 inches but the most common size is 12 inches by 12 inches (US) or something close to 305 mm by 305 mm (international size). Other sizes, especially the customized ones, are available as per request.
Using a Wall Calendar as a Promotional Tool
For companies, designing a calendar can help achieve marketing success by taking inspiration from the things that your clients might appreciate. Examining the behavior of your target is one way for you to find out the theme that will help your company increase its power in the market. Moreover, some companies usually showcase their products showing one on each month of the year.
Customers love them and they are a great medium by which advertisers can reach to their customers. It is highly functional and easy to devise. Companies who succeed usually do not stuff the calendar with too much information about themselves. Let your calendar show the customer what he needs to see in the calendar: dates, months, and space where they could write whatever will happen on a specific date, and great pictures that may give them inspiration every hour of the day.
Cost-Effective Advertising
If you need to buy less than 100, the most cost effective gift you could give is a theme calendar and include with it an attractive label to promote your business. If you want to make a wall calendar using your company’s photos, you need to order at least 1000 wall calendars to make your project cost-effective. If you have 12 beautiful photos, you are all ready to create a great wall calendar. But make sure that these photos have some kind of similarities to one another and something that the customer can relate to the kind of products you’re advertising. Don’t expect this to be a quick project and shove it off without much care. By the time you decide on the photos and start production, your planning period can last from at least two to six months.
Studies show that wall calendars and date planners are the most effective type of calendars available. The reason for their effectiveness lies on the level of exposure of the calendar to the user – wall calendar being used every day and is seen by the entire office (even visitors in the office see it) – you will have a very good chance of making your business grow by helping people get accustomed to the kind of company you run and the services or product you have to offer.
Date planners are used on a daily basis to manage meetings, appointments, and other important business interactions. The desk planners have the edge over the wall calendar because the desk planner usually is a tool that is portable and is carried with the user at all times.
Wall calendars are economical and practical- economical because you can spend only a few dollars per calendar versus the high costs of advertising on magazines, brochures or hoardings and taking part in trade shows. A wall calendar is practical because it provides a huge benefit to customers by organizing their daily tasks, reminding them of important events, among others.